Staying true to Tony Cullingham’s method dedicating an hour to crack a brand or issue.
The Rule
1. Choose a brand or issue on the spot.
2. No prep. No overthinking.
3. Just instinct, insight, and creativity.
4. 1 hour max. Lots of paper and sharpie pen needed.
Repositioned Freddo for seniors! new audience.
Freddo - you know it's wise
Insight: they are so cheap even pensioners can afford it! at 10p!
Freddo- Wise begins here.
Insight: Freddo is bought by the wise not cheapskates.
Cadbury's Picnic - There's a bit in there for everyone.
Insight: it contains nuts, raisins, peanuts, caramel ...literally everything...someoone will like something.
Cadbury's Picnic- full of it
Insight: super filling snack bar with attitude.
Cadbury's Picnic- Jack of all trades
Insight: The bar that has multiple talents.
Kinder Bueno -
insight : There is a decline in languages in 2024, Kinder bueno makes you speak two languages instantly.
Kinder Bueno -
Skips : noise cancelling crisp
Insight: ever noticed how silent they are.
Few issues that annoyed me to do something...
Starmer cutting winter fuel for pensioners!
Stunt - Caveman demonstration outside parliament.
Workshop - Rubbing stones sponsored by the government.
Morocco Tourist Board - learn how to negotiate
Insight: Most people know that haggling is a must if they want a bargain in Morocco.
Uber awareness at Ramadan time
Just can't find one.
Insight: catching a uber is hard during this time.
